Supplement Packaging Trends
The supplement market is seeing unparalleled growth right now. Whether it is multivitamins, protein powder, or creatine, the market for supplements is growing. The companies best poised to take advantage of this growth, however, are those who keep an eye on market trends and respond flexibly. And this includes packaging trends. Getting the packaging right in response to changing trends will be essential for your growth as a supplement company. In this article, we’ll go over some of the most prominent packaging trends in the supplement market right now.
You might not think sustainable supplement packaging is all that important in your attempt to sell your supplements, but that runs contrary to the facts on the ground. Whether the packaging is sustainable or not determines the first impression your products make, determines how much your products stand out, and determines your branding.
Unlike five or ten years ago, sustainable packaging today is far less expensive, fragile, and impractical. In fact, due to tax incentives, you might improve your margins if you use sustainable packaging for your supplements. This is a trend that you can’t miss out on because it is here to stay.
Flexible packaging has been gaining ground both in the United States and in Europe. The catalyst for this has been improvements in the manufacturing processes, better recycling performance, and the environmentally-friendly nature of flexible packaging vis-a-vis the most common types of rigid packaging.
By switching your offers to flexible packaging, you will see some meaningful benefits, and foremost among them is storage and transportation cost:
Flexible packaging makes storage and transportation both easier and less expensive. The packaging weighs less, takes less space, and is more malleable, which makes transportation and storage so much easier. As an example, you can probably transport up to twice the amount of protein per shipment if you use stand-up pouches for packaging instead of plastic jars.
This section doesn’t mean rigid packaging doesn’t have any merit. It does. Rigid packaging remains the most commonly used packaging almost everywhere in the world, and rigid boxes packaging can be suitable for most products. But this section is meant to tell you that you should also consider flexible packaging as well. Don’t knock it out immediately.
Of course, the materials the packaging is manufactured from aren’t the only thing that matters. The aesthetics, design, and colour palettes you choose will impact your sales, the perception of your product, and your brand.
More recently, minimalistic packaging aesthetics have been gaining ground in the supplement world. These designs offer a few unique benefits:
- Straightforward: due to their minimalism, these packaging designs don’t have a lot of prominent colour shifts and shapes obfuscating the important details on the packaging. With a minimalist design, the nutritional values and benefits of the supplement can be displayed prominently front and centre, and this is important.
- Professional: by using a minimalistic design, you can appeal to serious athletes and professional bodybuilders. The design signals you’re a serious company aiming to market a serious supplement.
Taking advantage of packaging trends to market your supplements can be both smart and effective, and in this blog post, we went over some of the most prominent trends we’ve observed in the supplement market in recent years.